advertising

Contemporary Advertising

Posted: 21/12/2012

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comp...

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Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age)

Posted: 21/12/2012

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your b...

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Advertising Media Planning, Seventh Edition

Posted: 21/12/2012

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media ...

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Kleppner's Advertising Procedure (18th Edition)

Posted: 21/12/2012

An all-inclusive introduction to the exciting and dynamic world of advertising.   Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This tex...

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Posted: 21/12/2012

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and...

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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

Posted: 21/12/2012

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

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Advertising and Integrated Brand Promotion

Posted: 21/12/2012

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teach...

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Posted: 21/12/2012

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achie...

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Ogilvy on Advertising

Posted: 21/12/2012

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

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The Way It Was: The Real Story of a Real Agency in a time when Advertising was Fun

Posted: 21/12/2012

Pat McGrath ran one of Americas most successful independent ad agencies for thirty years. Here he tells the fun, fascinating, uninhibited tales of the way it was …working with some of advertising’s biggest clients and brightest talents.

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