marketing

Healthcare Marketing in Transition: Practical Answers to Pressing Questions

Posted: 21/12/2012

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional "fee for service" model and the managed care model.

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Health Care Marketing Issues Trend

Posted: 21/12/2012

Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, resea...

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Marketing Health Care into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

Posted: 21/12/2012

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unaba...

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The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)

Posted: 21/12/2012

Discover the components of a successful integrated marketing approach, including: * Creating and maintaining a brand identity * Understanding your customers' core needs * Achieving excellence in customer service * Maintaining focus in your marketing and strategy * Implementing one-on-one ...

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Marketing for Health Care Organizations

Posted: 21/12/2012

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

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How to Write a Marketing Plan for Health Care Organizations

Posted: 21/12/2012

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed...

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Marketing Planning for the Pharmaceutical Industry

Posted: 21/12/2012

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the app...

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Fundamentals of Strategic Planning for Healthcare Organizations (Haworth Marketing Resources)

Posted: 21/12/2012

A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for expanding companies in need of specific decision-making procedures. This allows readers to generate their own ideas for ...

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Marketing Public Health: Strategies to Promote Social Change

Posted: 21/12/2012

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used ...

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Essentials of Health Care Marketing, Third Edition

Posted: 21/12/2012

The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials ...

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